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The Spanish world leader in the production and distribution of innovative surfaces for architecture and design, the Cosentino Group has opened a new Centre in the city of Tel Aviv, Israel. This new Centre will centralise the service and distribution of its products for the whole country.
Eduardo Cosentino and Itay Shimony
By setting up logistics centres and offering a comprehensive service via what are called “Cosentino Centres” as part of its geographical diversification strategy, the multinational has established itself with its own assets in a growing market. With this strategy, the Cosentino Group, which specialises in the stone industry, expects great growth potential.
The investment made by the Spanish multinational for this first phase that has been set up has reached two-million Euros, which has been used mainly for the facility in the Petah Tikva district (Tel Aviv). The Centre has a total floor area of 1,800m2 for its warehouse and offices, of which 250m2 are devoted to the showroom and exhibition of products and design solutions. The facility can store up to 2,500 stabs.
Cosentino Israel opening ceremony – Emilio Lopez Viñuela, Sr. Shimony, Eduardo Cosentino, Fernando Carderera, Itay Shimony and Santiago Alfonso
Cosentino’s operation in this new market is headed by Itay Shimony, Area Manager for Cosentino Israel, who will lead an initial team of eight people responsible for meeting the needs of the Israeli market. The team is committed to providing the quality and personalised service that Cosentino strives to offer.
The launch ceremony of the Centre was attended by Fernando Carderera, Spanish Ambassador to Israel, as well as the Embassy’s Trade Office Delegate, Emilio López Viñuela. The multinational was represented at the event by Eduardo Alfonso Martínez-Cosentino, Global Sales Director of Cosentino Group; Ginés Navarro, Sales Director for the Asia Pacific region and for Direct Sales; and Santiago Alfonso, Director of Marketing and Communications.
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Chef Sergio Perez and Spanish Ambassador Fernando Carderera
According to Eduardo Martínez-Cosentino Alfonso, “following Turkey last year, Israel represents a new qualitative leap in the region of the Middle East for our expansion strategy based on establishing ourselves with our own assets. Moreover, our presence in Israel is particularly significant for us as it was one of the first markets where we distributed Silestone® outside Spain in the beginning, thanks largely to the support of the Shimony family”.
“We are convinced that our ability to offer service, prestige, experience and be close to customers will be key today for us to grow in a very competitive market in the stone industry and, more specifically, in the case of quartz surfaces,” concluded the Group’s Global Sales Director.
In addition to the sales distribution system, one of the competitive factors of the company will be its innovative and pioneering profile, resulting in unique solutions within the stone industry with products, for instance, such as Dekton®, Cosentino’s ultra-compact surface. This brand, and as is happening in other markets since its launch in 2013, will be a key asset for growth in Israel thanks to its wide range of applications, the great possibilities it offers for design projects and its outstanding physical properties.
Today, the Cosentino Group has over 90 Centres worldwide and distributes its products in more than 80 countries, with operations based on its own assets in 26 of them, including the Israeli market. Over 90% of its consolidated turnover is generated by its international markets.
About The Cosentino Group
The Cosentino Group is a global, family-owned company that produces and distributes high value innovative surfaces for architecture and design. As a leading company, Cosentino imagines and anticipates together with its customers and partners design solutions that offer value and inspiration to people’s lives. This goal is made possible by pioneering brands that are leaders in their respective segments such as Silestone®, Dekton® and Sensa by Cosentino®. Technologically advanced surfaces, which allow the creation of unique designs for the home and public spaces.
The group bases its development on international expansion, an innovative research and development program, respect for the environment and sustainability, and its ongoing corporate commitment to society and the local communities where it operates, education, equality and health & safety.
The Cosentino Group currently distributes its products and brands in more than 80 countries, and directly manages from its headquarters in Almeria (Spain) its own facilities in 29 of them. More than 90% of the Cosentino Group’s turnover comes from international markets.
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