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- This information was discussed during the strategic conferences that took place at the Cosentino headquarters in Cantoria (Almería), and in which top management discussed objectives and strategies for the coming years.
- Under the initiative “Imagine & Anticipate” this important event for the multinational company from Almeria assembled 52 executives from 17 different countries.
Cantoria (Almería), 4 December 2012. On 3 and 4 December 2012, the Cosentino Group, a Spanish multinational and world leader in the production and distribution of quartz surfaces and other natural stone brought together its top management at its headquarters in Cantoria (Almería) in order to discuss growth objectives and its strategic plan for 2013-2015. Under the corporate initiative “Imagine & Anticipate”, this important meeting for the multinational company assembled 52 executives from 17 different countries.
The Cosentino Group forecasts a turnover of more than 650 million euros in 2015 as a result of commercial development in 2013 and 2014, of its new product the ultracompact surface Dekton® by Cosentino. As well as consolidation and growth in new markets of the worldwide leader in quartz surfaces, Silestone® by Cosentino.
In terms of financial forecasts for 2012, the company envisages the figure of 420 million euros in total sales, of which 83% will correspond to international business.
The productive days offered the attendees the chance to assess this year’s management indicators and how to progress in the guidelines for the Cosentino Group Strategic Business Plan 2013-2015. This plan reflects significant growth of business in geographical areas including USA, Europe, Brazil, Mexico, Australia and some Asian countries.
The forecasts with regards to Iberia (Spain and Portugal), which used to be Cosentino Group’s main market, shows a relatively slower pace of growth for the next year, however there will be encouraging improvement for the two subsequent years (2014-2015).
In his opening speech, the Chairman of Cosentino Group, Francisco Martínez-Cosentino Justo, revealed “The sustainable growth opportunity for the company, driven by new product innovation, the growth in the number of Cosentino Centers in the world, the ongoing commitment to health and safety of employees and the entire value chain, rewarding customer loyalty”. Likewise, Martínez-Cosentino reminded that “Cosentino is carrying out one of the largest industrial investments in Spain, if not the largest, to introduce the product Dekton® by Cosentino in the market during the first part of 2013”.
The first day ended with the entire group visiting the new plant which will manufacture Dekton®, the presentation of the various reports prepared by the heads of each of the continental markets and the respective presentations by managers in the areas of strategy, finance, operations, logistics, R&D, product, marketing, corporate and legal school, among others.
The second day included presentations by two experts in the areas of innovation and cooperative intelligence (crowdsourcing), Juan Carrión and Alvaro San Martín. As a final activity, the Cosentino management team reviewed the mission statement and vision to update it in keeping with the strategic challenges of the coming years.